A TRULY UNIQUE CONCEPT

We’ve all seen those competition BBQ shows on the televisions cable networks. Well, we’ve developed a unique business model based on “non-competition”, educating the masses about how to master the techniques of BBQ pit smoking for incredible results, time after time right in your own backyard. In fact, when you “graduate” from our short 3-hour course, you are bestowed with the title of “Certified Backyard Pitmaster” complete with your very own “diploma” suitable for framing.

Here’s how it works. We host a website where anyone can sign up for any Backyard BBQ class on the schedule. All classes are typically held at local craft breweries, pairing beer and BBQ to make the classes that much more popular. And what’s more, with our model, we show you how to partner with the local breweries in a win-win proposition that eliminates any venue costs or additional overhead.

Once someone signs up for a class online, the payment is made with the reservation, virtually eliminating any potential bad debt or collection issues. Your money goes directly into your bank account. On the day of the class, you or your hired pitmaster walk the guests through a curriculum of slides and pit-side demonstrations that will endow them with the knowledge of how to smoke the perfect meat time and again in their own backyard or tailgate party.

What’s more, we have eight more Backyard Pitmaster brands that build brand loyalty and keep your customers returning for more. Besides BrisketU, we have:

  • RibsU
  • TurkeyU
  • ChickensU
  • SausageU*
  • WildgameU*
  • VeggiesU*
  • HogsU*
  • SeafoodU*

*In development

OUR PROVEN BUSINESS MODEL

At BrisketU, we have put literally thousands of people through our exciting, affordable, fun and informative classes, with very positive results. Look at these key advantages to becoming a BrisketU franchise:


Marketing Support by Marketing Professionals

  • The founders of BrisketU are career ad agency guys, who have spent their professional careers providing marketing strategy advice to brands across the globe. We know how to market and navigate the promotional aspects of the business.
  • The foundation of the brand has been carefully crafted by these ad agency professionals and will be managed to ensure a consistent message of a fun, respectful, unintimidating environment.
  • Expert creative. We know how to convey our message in an engaging and creative way. After all, it’s how we built our careers and built this brand.

Custom Backend Software

  • We make it easy for you to make money. Fast.
  • Our system not only provides you with up to the moment registrations and scheduling data, but actually splits all payments and sends your share directly to your bank. No more waiting for reconciliation reports for month-end payments from a franchisor.
  • And we pay for the transaction fees and website hosting fees, making your profit picture even stronger.

No office hours. Actually, no office.

  • Work when you want. That’s right. We built this business model for weekends only. And only a few hours per weekend at that.
  • Want to take time off? You set up your own class schedule on the website, so it makes planning easy.
  • Want to ramp up earnings? Simply schedule more classes and private events.

No Burdensome Leases. Minimal Overhead. Maximum Profit.

  • Since we partner with breweries in the area, we have essentially eliminated any monthly rent to run your business, meaning you keep more of the profit.
  • No burdensome building leases or build out costs that choke many start-up companies.
  • We bring breweries up to 30+ thirsty guests at typically slow traffic times for the brewer, so they welcome the extra business. The first beer is on us (or the brewery, in most cases) and then the attendees usually open a tab and pay for their own beer, keeping the brewery happy.

Expert Training

  • Our team of experienced pitmasters will train you in every aspect of each class, from the registration table to the presentation of the graduation certificates.
  • We will teach you the proven techniques of how to prepare any of the subject meats and how to best instruct those methods in a fun and engaging way that will keep them coming back for more.

Protected Territories

  • You will be protected with a trade area that will include craft brewery venues and specific potential target audience numbers to help ensure your success.

Continued Innovation, Continued Opportunity

  • BrisketU is continually developing new classes for the masses. We have proven that with new BBQ-related teaching topics, you have more return customers. You build loyalty with your current customer base of BrisketU Alumni, making repeat business more profitable.

Private Events: Almost Limitless Potential

  • In addition to regular weekend classes, many organizations book BrisketU for private team building or client entertainment events.
  • Since you control your own schedule, you can book the events at your convenience at a partner brewery venue or at the customer’s own location. Your business is mobile, and that means incredible flexibility in building additional revenue streams.

Branded Merchandise Opportunities

  • Increase your per class profit through the sales of branded merchandise available from BrisketU.
  • You control the display and selling of private label “Graduate Spice Mix” rub, a variety of creative BrisketU t-shirts, and embroidered heavy duty pitmaster aprons.

Financing Your Venture

  • Our franchise management team can assist you with a variety of financing options to help launch your business, including reduced fee schedules, SBA loans and traditional loan sources.
  • With relatively low up-front investment costs, it is a model that makes sense, and we are here to help you navigate the funding every step of the way.

Team

 

  • Chief Executive Officer
    Michael Albrecht

    Mike Albrecht serves as our Chief Executive Officer, a position he has held since our inception. Mike has also served in the same role for our parent company and for each of our affiliates since their respective formations. Mike is also currently a Partner of The Company-Houston, a full service strategic marketing and advertising agency in Houston, Texas. From March 2011 through January 2016, Mike served as Chief Development Officer and Senior Vice President of Love Advertising, a full service advertising agency based in Houston, Texas.

  • Chief Information Officer
    Jonathan Kane

    Jonathan Kane serves as our Chief Information Officer, a position he has held since our inception. Jon also serves in the same role for our parent company and for each of our affiliates since their respective formations. Jon is also Vice President of Digital Strategy for Love Advertising, an advertising agency in Houston, Texas, a position which he has held since 2011

  • Chief Operating Officer
    Gordon Miller

    Gordon Miller serves as our Chief Operating Officer, a position he has held since our inception. Gordon also serves in the same role for our parent company and for each of our affiliates since their respective formations. Gordon additionally is the Chief Operating Officer of The Miller Family Holding Company LLC (MFH) in Houston, Texas. Gordon owns and operates European Wax Centers, with development rights in 8 states. He currently owns and operates 6 European Wax Center franchises in Greater Philadelphia Pennsylvania; Southern New Jersey; and Northern Virginia. Since 2008, Gordon also has been the regional developer of European Wax Centers in Texas and Georgia, and owns 6 European Wax Center franchises in Houston, Texas. Gordon further owns and operates 2 Massage Envy franchises in Pearland, Texas, which opened in 2005 and 2015, respectively. From 1996 through 2012, Gordon was the Chief Executive Officer of Stonebridge Homes, a residential home builder in Houston, Texas.

  • Chief Development Officer
    Judd Miller III

    Judd Miller, III, serves as our Chief Development Officer, a position he has held since our inception. Judd also serves in the same role for our parent company and for each of our affiliates since their respective formations. Judd additionally is the Chief Executive Officer of The Miller Family Holding Company LLC (MFH) in Houston, Texas. Judd owns and operates European Wax Centers, with development rights in 8 states. He currently owns and operates 6 European Wax Center franchises in Greater Philadelphia Pennsylvania; Southern New Jersey; and Northern Virginia. Since 2008, Judd also has been the regional developer of European Wax Centers in Texas and Georgia, and owns 6 European Wax Center franchises in Houston, Texas. Judd further owns and operates 2 Massage Envy franchises in Pearland, Texas, which opened in 2005 and 2015, respectively. Judd currently serves as Chief Brand Development Officer for Full Psycle Franchising, a franchisor of indoor cycling studios, a position he has held since May 2015.

Custom-Built “Class on Wheels”

As a franchisee, you receive a custom-designed and built BBQ pit trailer, with multiple stainless-steel prep top storage areas, a large offset insulated smoker, a direct heat grill, and a podium on wheels that holds up to 40 folding chairs for students.

INITIAL COST

Type of Expenditure Low High
Initial Franchise Fee $32,000 $32,000
Your Training Expenses $2,650 $4,400
Rent deposits $0 $125
Primary Equipment $15,000 $17,000
Furniture, Fixtures and Equipment $2,100 $3,000
Signage $100 $200
Business Licenses and Permits $250 $900
Computer Systems $1,075 $1,700
Initial Inventory to Begin Operating – Retail Merchandise $3,000 $3,500
Initial Inventory to Begin Operating – Supplies $500 $700
Office Supplies $500 $1,000
Professional Fees $1,000 $2,500
Grand Opening Advertising $12,000 $12,000
Insurance $570 $2,860
Operating Expenses / Additional Funds – 3 months $10,000 $12,000

OWN A BRISKETU FRANCHISE

Be your own boss, and select the franchise that also lets you set your own hours. BrisketU provides revenue potential, hard assets from day one, professional training and marketing support - with the flexibility built in to manage your work-life balance as you see fit. Add to that the fact that your business is essentially on wheels with no brick & mortar lease overhead, and the decision is easy.

If you would like more information on becoming a BrisketU business owner, simply contact us using the form to the right. We will get back to you with the information and details to help answer any questions and help you decide if you would fit with our growing team of pitmaster entrepreneurs.

TAKE THE NEXT STEPS NOW

Please complete the form below or call (281) 972-5748

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